As much of the North-East basks in the sun, it’s business as usual for Aberdeen Exhibition and Conference Centre (AECC), as the warm weather means that it can at last display its new sponsor of the Northern Lights Tower; Scottish internet service provider, Internet For Business (IFB).

People travelling on Ellon Road may notice workers trying to get a better sun tan as they are suspended from the 40 metre steel tower, placing the new branding. The wait for the new sponsorship is due to the conditions that must be met by the weather before the branding can be fixed to the tower. This includes an air temperature of at least 15oc, no wind and good weather conditions. The recent enjoyable, summer-like weather has meant that now is the time to act before Aberdeen returns to its more typical cooler summer climate!

The new agreement with IFB comes after Original 106 FM concluded its sponsorship arrangement late last year. Founded in 1996, IFB has worked alongside AECC for many years and hopes that the sponsorship of one of Aberdeen’s most recognisable landmarks will enhance its customer base. The company which provides ICT infrastructure for businesses across the UK, including AECC, is also about to open a new state of the art data centre in Aberdeen.

Brian Horsburgh, Managing Director of AECC said, “We have long been associated with IFB and are delighted to have them as our newest sponsorship partner. We look forward to working closely together and feel that we can both benefit from this ongoing working relationship.”

Graeme Gordon, operations director of Internet for Business adds, “We have a long standing relationship with Aberdeen Exhibition and Conference Centre as the provider of its wired and wireless networks for the past ten years. The timing of our sponsorship of the Northern Lights Tower is ideal with major events like Offshore Europe 2011 just around the corner. The prominent positioning of our branding on the tower will provide our business with increased brand awareness, not only within the local area, but also to corporate and leisure visitors coming into the city. I’m confident that our ongoing relationship with AECC will continue to bring benefits for both parties.”

The new branding on the Northern Lights Tower started going up this morning and will be completed by the end of this week.


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