Industry Optimistic About Future of Events and Exhibitions

Released (29/07/14) by Aberdeen and Grampian Chamber of Commerce

A survey has found that over 13, 000 events were held in the major venues of the North-east in 2013, with a direct economic impact of over £60million.

Exhibition Registration at AECC

The study, undertaken by Aberdeen & Grampian Chamber of Commerce (AGCC) in partnership with VisitAberdeen, looked at the business generated across different sizes of events in a range of venues, including hotels, universities, historic properties and sports grounds.

Despite the recent announcement of the All-Energy exhibition relocation to Glasgow, respondents were optimistic about the next two years, with more than half expecting an increase in exhibitions and none expecting a drop.

Across every size of event, 98% of respondents expected turnover either to stay the same or increase in the next two years.

Asked about what changes would allow the events industry to grow, answers touched on transport, accommodation costs and making the area more attractive to weekend exhibitors.

Steve Harris, chief executive at VisitAberdeen, said, “We showcase the city and all that it offers so that event bookers have Aberdeen on their shortlist.

“Our vibrant city continues to attract these bookings and this study shows they provide a vital boost to the profile of the city, as well as to its economy.

“It is encouraging to hear venues are predicting growth for the next two years, with two-thirds of them expecting an increase in turnover of up to 20%.”

AGCC research and policy director James Bream said, “This study has been useful to quantify the scale of the meetings, events and conference market in the North-east.

“While there is always a wider indirect effect from events – for example it is estimated that last year’s Offshore Europe contributed £54million to the region’s economy in total – this report has given us the data to monitor the specific contribution the events industry makes to the region’s economy.”


Notes to editor

  • A presentation of the survey results is attached.
    • Aberdeen & Grampian Chamber of Commerce (AGCC) is North-east Scotland’s leading private sector, member-focused, business organisation. The Chamber represents more than 1, 250 businesses with almost 130, 000 employees in the private sector covering all industry sectors, ranging in size from sole traders to multi-national corporations.

Additional Quotes

  • “At AECC, we were delighted to take part in this survey which is a great benchmark to show the value of business tourism. It is a great to see the importance of venues, hotels and universities to the local economy. With the AECC redevelopment getting closer, I can assure that we will continue to contribute to the ongoing success of increasing business tourism in the North East.” – Brian Horsburgh, Managing Director, Aberdeen Exhibition and Conference Centre

Media enquiries to Aberdeen & Grampian Chamber of Commerce

Joanna Fraser, Communications Team Leader

Tel: +44 (0)1224 343926

Mob: +44 (0) 7891 547 965

Email: [email protected]

Twitter: @chambertalk



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