Aberdeen Exhibition and Conference Centre (AECC) released research findings today (27th March, 2014) showing that the economic impact generated by the Venue’s largest event – Offshore Europe (OE), is much higher than reported for previous shows and in 2013 contributed £53.9m(1) of economic impact to the region.
OE is the Eastern hemisphere’s largest oil production and exploration event and has been held in Aberdeen since 1973. In 2013 the biennial event celebrated its 40th birthday by staging the biggest and best conference and exhibition to date. The 2013 theme was ‘The Next 50 Years’ which represented the continued success story of the industry in terms of future production and the associated strong supply chain. A record 63, 000 people attended the four-day show in September 2013.
Brian Horsburgh, AECC’s Managing Director said: “We have historically calculated economic impact using national multipliers and spending patterns. In 2009 the survey conducted put the economic impact of OE 2009 at £35m(2). However, we felt that the results didn’t represent the current picture – and the visitor experience of Aberdeen today. Therefore, we have adopted a methodology developed by AIPC (the International Association of Convention Centres) which aims to standardise these calculations globally.”
During OE 2013 at AECC, a team of interviewers questioned nearly 900 delegates and exhibitors to establish their direct event-related expenditure. The survey covered: personal expenditure, travel and accommodation costs, additional leisure spend plus the value of business won or expected to be secured as a result of the event.
In summary, the total economic impact of OE 2013 was valued at £53.9m.
Vasyl Zhygalo, Senior Exhibition Director for Reed Exhibitions added: “The Offshore Europe Partnership is delighted with these findings which confirm the positive impact of our event on Aberdeen and the region. We are already making good progress with preparations for SPE Offshore Europe 2015 and we are also excited about the plans for the new AECC Venue. The larger and upgraded facilities will help us attract more exhibitors and visitors in the future, which in turn will further benefit the local economy.”
Brian Horsburgh added: “In addition, this research has identified significant opportunities to drive the economic impact further by working with other key stakeholders in the region. This includes leveraging leisure tourism through encouraging pre or post event stays as well as return incentives from business tourism events such as Offshore Europe.”
Notes for Editors:
AECC: is a wholly owned subsidiary of Aberdeen City Council. With an annual turnover in the region of £8m the Venue’s objectives are to operate sustainably and drive economic impact into the North-East of Scotland.
Economic Impact: the economic impact calculated includes direct expenditures together with indirect and induced expenditures. Indirect impacts arise from the purchase of goods and services by AECC which create additional employment. Induced impacts arise from the expenditure of people working at events at AECC which creates additional jobs in local shops and services.
Note (1): From “Aberdeen Exhibition and Convention Centre Economic Impact Report (Offshore Europe 2013 Summary) 12 February 2014” compiled by IPSOS.
Note (2): From “The Economic Impact of the Aberdeen Exhibition and Conference Centre: A report for the AECC by Mackay Consultants” March 2011.
AIPC: the International Association of Convention Centres – is the industry association for professional convention and exhibition centres world wide. AIPC is committed to encouraging and recognising excellence in convention centre management, while at the same time providing the tools to achieve such high standards through its research, educational and networking programs. See www.aipc.org for more details.
SPE Offshore Europe: OE is run by the OE Partnership, comprising SPE and Reed Exhibitions.
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 40 countries. In 2013 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 34 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com
Society of Petroleum Engineers (SPE) is a not-for-profit professional association whose members
are engaged in energy resources development and production. SPE serves more than 124, 000
members in 135 countries worldwide. SPE is a key resource for technical knowledge related to the oil and gas exploration and production industry and provides services through its publications, events, training courses, and online resources at www.spe.org
More than 63, 000 people attended the four-day show in 2013, which ran from 3rd -6th September inclusive, an increase of over 25% on the 2011 event. A record-breaking 1, 500 plus organisations were exhibiting in the six exhibition halls, which this year covered an expanded floor space of 47, 000 square metres gross – the equivalent of eight football pitches. Twenty-two operating companies took stands in 2013, the largest representation of operators ever to take part, and 262 companies were exhibiting for the first time.
Confirming its place as a truly global event, companies from 37 countries were represented in 2013 and there were 33 international pavilions. Korea and Australia both hosted pavilions for the first time.
For further information please contact Sarah Coutts, Senior PR & Marketing Executive at AECC on 01224 330430; email [email protected].