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    AECC Brand Guidelines

    These Identity Guidelines are for everyone producing communications for Aberdeen Exhibition and Conference Centre.

    Their purpose is to ensure that all work embodies our brand attributes, expresses them consistently, and helps to build an awareness of the new brand identity.

    Although some rules are fixed, the guidelines are not intended to be limiting, leaving plenty of scope for creative expression. The aim is to create an identity that reflects an organisation that is professional, modern and forward looking.