Aberdeen Exhibition and Conference Centre (AECC) are delighted to announce the appointment of Tennent Caledonian as the Official Beer & Cider Supplier to the Venue.
The new three-year Supply Agreement, which was signed earlier this month, will be in place for the Kevin Bridges show at the venue this Tuesday (9th October, 2012). This agreement sees the Tennent Caledonian supplying AECC with Scotland’s favourite lager and cider, Tennent’s Lager, and Magners Cider and Scotland’s most successful recent On Trade draught launch brand, Caledonia Best! Alongside these popular brands, a full range of drinks will still be on offer to those attending events at AECC.
As part of the agreement, Tennent’s has been involved in refurbishing the AECC Arena bars and the new Tennent’s branded bars will be unveiled at the first live show of this Autumn’s Arena line-up, Kevin Bridges, tomorrow night.
Brian Horsburgh, AECC’s Managing Director, commented: “The appointment of Tennent Caledonian as our main Beer & Cider Supplier is a result of AECC responding to customer feedback and striving to provide an enhanced drinks offering to concert-goers visiting the AECC Arena.”
Jim Young, Sales Director at Tennent Caledonian, commented: “We are delighted to partner with such a popular and iconic venue as the Aberdeen Exhibition and Conference Centre and be part of its continuing success for the next three years. This is further recognition that our portfolio of leading brands and commitment to customer service make us the first choice drinks partner for the licensed trade throughout Scotland.”
For more information please contact Sarah Coutts, PR & Marketing Executive on 01224 330430 or email firstname.lastname@example.org.
Note: Kevin Bridges is at the AECC Arena 9th, 10th and 15th October 2012.